ANCHOR LIFE PRESENTER:
Remember why we do it. Our vision is to create an atmosphere where people meet the Hope for their soul...the Person of Jesus Christ and the hope He offers for the situation they're in.
Our standards for ANCHOR LIFE PRESENTERS:
Know the script. Don’t assume you can wing it.
Make the script you…you are free to sound natural if the script is written in a way that is difficult to be authentic with.
Lead with “why”…The details are always secondary and less compelling.
Smile while speaking, you look better and it affects the tone of your voice in the best way.
Project from your diaphragm and speak loudly and confidently. Your voice needs to overcome the potential background noise.
It’s usually better to slow down, especially if you find yourself fumbling over your words. The goal is that the Ad sticks not that you recite it perfectly.
GREAT SMILE EXAMPLES: